Move over cupcake, a new craze is emerging – the Cronut.

The UK went cupcake-crazy last year, with 111 million cupcakes sold throughout 2012.

This year, the ‘cronut’ looks set to take its place. This latest bakery craze has gone down a storm in the USA, and now a host of outlets in the UK are taking on the challenge of perfecting a cronut.

Cronuts – a cross between a doughnut and a croissant are still relatively new, having first been created by a New York baker in May 2013. The perfect cronut combines the light, flaky texture of the croissant with the external crispness, sugar texture and glaze of a doughnut.

With a wide range of fillings and seasonal themes available, the cronut has certainly caused quite a stir across the pond. UK manufacturers will no doubt keep a close eye on the rise of the cronut and look to take advantage of this trend when the time is right.

Destiny Foods provides various sweet treat ideas for your establishment, all of which can be found in our extensive catalogue.