IFE13 Plays Host to the Official Launch of Destiny Foods

As we near the end of IFE for 2013, this week’s blog is going to take a look back over the past four days, as we unveiled our exciting new branding to officially become Destiny Foods.

Attracting almost 30,000 visitors across 83 countries, IFE was the perfect stage to launch Destiny Foods, the evolution of Classic Catering, to a global audience; and the feedback we have received during the event has been extremely positive.

We’ve welcomed leading hotel chains, journalists and even trainee chefs to our stand, where they have sampled our delicious new product ranges, including our Red Velvet Cake, Peanut Butter Cheesecake and Maltese Torte, as well as some of our established favourites.

Our MD, Richard Watts has also been busy briefing visiting journalists on the new branding, and what it means for the company as we enter a new era of growth for Destiny Foods.

Armed with these tasty insights, we are expecting a raft of enquiries over the next couple of weeks from potential customers we have met at IFE, so all-in-all, a real success both for the launch of Destiny Foods, and the business we hope to develop and grow once the dust has settled.