Top food trends for 2015


In November, Innova Market Insights released its food industry prediction for 2015, with ‘From Clean to Clear’ labelling topping the bill as the most important trend in the New Year.

New EU labelling legislation comes into force on 13th December, calling upon manufacturers to make packing that plainly details its ingredients and nutritional contents. For example, comprehensive information on a products’ allergen and fat content will be required. The change in legislation means that consumers will have the power to make more informed choices.

As consumers become increasingly discerning with regards to salt, fat and sugar intake, in 2015 manufacturers may need to evaluate the content of some of their products to ensure that they are delivering in terms of nutritional value.

In keeping with this emphasis on healthy eating, the other top trends to emerge were good fats, good carbs and a focus on protein. The emphasis on the importance of a balanced diet is a trend that has been popular for some years now but in 2015, consumers will be looking to take things to the next level by sourcing healthy alternatives to harmful sugars and saturated fats. In the months leading up to December 2014, the number of fruit sweetened product launches rose by 1.3% reflecting a demand for no added sugar foods.

Similarly, with more people concerned about the harmful effects of high consumption of red and processed meats, substitute proteins such as those made from insects, algae and whey are predicted to rise in popularity.

Historically, ‘soy’ was considered a healthy and sufficient protein for those avoiding meat. However, recent research has adopted the view that the substance falls short of being a high quality protein and may pose health risks to the thyroid. In response to this, manufactures who use soy as a dairy alternative may now consider incorporating different dairy substitutes such as almond milk or rice milk into their products.

As ever, the forthcoming year looks set to be an exciting 12 months for the food manufacturing industry as it continues to lead the way in food innovation and bring inventive and original products to consumers.