Behind Christmas and New Year’s Eve, Valentine’s Day is one of the biggest events on the calendar for the hospitality industry. This year, Valentine’s Day falls on a Saturday, meaning that it could turn out to be one of the busiest weekends of the year; with couples hoping to avoid the crowds moving their plans to the Friday night and the Sunday.
The holiday is a great excuse for happy couples to treat themselves to a fine dinner and a romantic evening. Tables for Valentine’s Day are often booked weeks in advance, so expectations are high.
Customers attending your venue on Valentine’s will want to experience value, as well as romance. Most restaurants create a menu specially tailored for Valentine’s Day, which often has a premium price tag. Although customers are more than willing to push the boat out for the special day, the added expenditure means that they will be expecting something extra special.
As suppliers to the hospitality industry for a number of years, we’ve experienced many Valentine’s Days and understand what goes into creating the perfect menu for the occasion. To help, we’ve listed some of our top tips:
- If you’re offering guests a set menu only on Valentine’s, be sure not to alienate any customers. Ensure that the menu encompasses a cross-section of flavours and tastes. For starters, choose tried and tested favourites such as terrines and tarts. Don’t forget to account for people with allergies and vegetarians.
- Valentine’s Day wouldn’t be Valentine’s Day without indulging in a few chocolate treats. Customers expect to see a rich and indulgent dessert on the menu, so don’t disappoint. If you want to create a traditional menu, stick to age-old classics such as chocolate fudge cake and white and dark chocolate ganache torte. If you’re planning a more contemporary or adventurous menu, include Maltese torte, salted milk chocolate & caramel tart or a dark chocolate cage filled with raspberry mousse.
- Don’t forget that Valentine’s Day is also about having a bit of fun and celebrating a couple’s love for each other. Menu items that can incorporate a play on words, such as a dark chocolate cage filled with passion fruit mousse, or desserts cut into novelty shapes, such as a raspberry heart sable mousse, add charm to a Valentine’s menu.
- If a customer chooses to dine with you on the special day, they should feel spoilt from start to finish. If they order tea or coffee at the end of the meal, accompany the hot drinks with a chocolate wrapped in the traditional Valentine’s colours of red and pink.
Take a look at Destiny’s delectable Valentine’s Day treats here: http://www.destinyfoods.uk.com/products/downloads/