Has Reality TV helped the current resurgence in baking?

Unless you’ve been in hibernation recently, you will be aware that the Great British Bake-Off returns this August.

The popular reality TV show, launched in 2010, is now approaching its fourth series – and with ratings increasing year upon year, the show is often credited for the recent baking resurgence across our nation.

The competition sets out to choose the best amateur baker from twelve hopefuls who must pass three challenges: a signature bake, a technical challenge and a show-stopper. A panel of celebrity judges eliminate a contestant each week, until the final three bakers fight it out to become the ultimate champion.

The show has received some criticism from bakery bloggers, who feel the show acts as a tool to promote the careers of the judging panel:

“Why can’t we get some real bakers, the people that actually do it for a living?” states David Smart, who continues, “Instead, journalists are becoming more well-known, which in turn helps them sell even more books.”

Despite this, many argue that the Great British Bake-Off’s millions of viewers have helped reinvigorate the UK’s interest in baking. Not only this, but the competition is interspersed with baking-related video vignettes and tours of local baking landmarks – giving a cultural background to the industry we love!