The Great British Bake Off is doing wonders for the world of baking. Insights firm NPD Group has reported that demand for bakery items has soared since the show launched, with customers eating a record 1.5 billion servings of all sweet bakery and dessert items (including cookies, tea biscuits, scones, pastries including Danish, muffins, doughnuts, croissants, tarts, pies and crumbles, cakes, puddings and brownies) in the year to September 2015.
The figures show a rise of 5.5% on the previous year, and 9.2% on the figures for the year ending September 2010.
The top five sweet bakery and dessert treats accounted for more than 1 billion of the 1.5 billion servings. Since the year ending September 2010:
- annual cake servings have jumped by 9.6% (36 million extra servings)
- croissant servings are up by 21% (27 million extra servings)
- cookie sales increased by 18% (23 million extra servings)
- brownie sales rose by 72% (62 million extra servings)
- muffin sales are up by 27% (30 million extra servings)
As a nation, we have treated ourselves to 780 million sweet bakery servings during the year ending September 2015, up by 76 million servings from five years ago. Dessert servings have climbed to 677 million, up by 7.4% from five years ago.
High-street coffee chops have gobbled up much of the batch of sweet bakery and dessert treats, serving 186 million sweet bakery and dessert treats for the year ending September 2015, up 8.9% from the previous year. With the Bake Off due to air for another series next summer, there are no signs that the Great British appetite for pudding will slow down anytime soon.
Get a slice of the action by ordering your baked goods from Destiny Foods.