French patisserie is here to stay

The world of French patisserie has risen to great heights of veneration in the UK. What started as a fashionable trend has captured the nation’s hearts and has firmly rooted itself in our country’s culture. French patisserie is no longer predictable but innovative; the age-old éclair and mille-feuille have been replaced by fresh, exciting flavours and traditional twists.

Whilst the British classics remain, popular TV shows and café brands such as The Great British Bake Off and Patisserie Valerie have stimulated this astounding growth. One reason for this is the option for smaller portions that French patisserie allows. Rather than buying a large cake based on one flavour, the option to have smaller bites of dessert with more choice is an appealing one. Family and friends can share these morsels, without feeling guilty for over-indulging.

Patisserie is close to our hearts for another reason too – it is a form of comfort food. Sweet pastries and goods transport us back to a simpler time, reminiscent of our childhood, where we often had less pressure and worry. We want your customers to leave happy, full and content and we believe that offering French patisserie on your menu is one way that this can be achieved.

Discover our full range of patisseries by visiting our website or ringing 0844 856 0911 for more information.