Consumers call for more gluten free items on menus



The food service needs to improve its gluten free offering, a new survey has revealed. The survey, commissioned by Swedish bakery Almondy, questioned 250 consumers and discovered that a quarter of people now describe themselves as gluten intolerant or adopt a gluten free diet as a lifestyle choice. However, despite growing demand, 77% of respondents felt that the foodservice industry does not do enough to cater for people avoiding gluten.

Gluten free lifestyles have become increasingly common due to the belief that a gluten free diet is healthier than a traditional diet, with 88% of respondents saying that they felt that way.

The research suggested that women are more like to eat gluten free food than men and 77% of women surveyed wanted to see more gluten free options on menus. Similarly, 70% of people aged 18-34 years old also felt more could be done to increase options for people with a gluten intolerance.

The gap between supply and demand also means that people are willing to pay a premium on gluten free foods. Nearly half of those surveyed said that they would pay more for a gluten free option on a menu. Such statistics informed the Kantar Wold Panel prediction that the gluten-free market would be worth £519m by 2016.

Here at Destiny Foods we stock a wide range of gluten free products, from garlic baguettes to samosas and lemon meringue pies to ensure that everyone can enjoy their favourite meals. Follow the link to find out more about our gluten free ranges: